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A client’s “yes” is exciting, but it is also where your process really begins. The way you handle the booking can set the tone for the entire client experience, so this is not the time to rely on memory or rush through the details.
A clear, repeatable workflow helps you stay organized, catch mistakes early, and move each reservation forward with confidence. Use the steps below as a guide every time a client is ready to book. At the end of our month-long series focused on booking cruises, we will provide you with a downloadable workflow checklist. Stay tuned!
Before you make the reservation, take a moment to confirm the final choice with your client. This is especially important when several options have been discussed along the way. It is also one reason to avoid overwhelming clients with too many choices from the beginning. Once multiple versions start circulating, the details can get confusing very quickly.
A quick written recap gives both you and the client one last opportunity to make sure you are moving forward with the same reservation. It also creates a clear record of what they approved before any payment is processed. Paper trails are very important for travel agents!
It may feel like an extra step, but it can prevent a much bigger problem. An agent recently shared that they accidentally deposited the wrong cruise. Imagine having to explain that to a client. A simple confirmation can help keep that nightmare from becoming yours.
If you did not collect complete traveler information during the qualifying process, this is the time to do it. The best approach is to have each traveler complete a form rather than collecting details through scattered emails or text messages. This keeps everything organized and helps reduce retyping errors because you can copy and paste the information into your CRM and, when appropriate, the cruise line’s booking system. No matter how you choose to gather the information, make sure you have it IN WRITING!
If your CRM does not include a form builder, free tools such as Google Forms, Microsoft Forms, or Jotform can work well. Our Qualifying Your Cruise Client Guide also includes a customizable cruise form that agents can use as a starting point.
This is also a good time to remind travelers about the documentation and eligibility requirements for their sailing. Ideally, this should already have been discussed during the discovery process because passport, visa, citizenship, or other entry requirements could affect whether they choose to move forward. Some cruise lines and destinations may also have restrictions related to certain legal matters, including DUIs or felony convictions. Agents should not try to determine eligibility for the client. Instead, provide a written reminder directing each traveler to review the cruise line’s policies and official entry requirements before making any payments.
Once the information is received, verify each traveler separately. Make sure names match the passport or government-issued ID they will use for travel exactly, confirm dates of birth and cabin assignments, and review loyalty numbers, accessibility needs, dining preferences, and special requests before entering the reservation.
The last thing you want is for a client to be denied boarding because of an issue that could have been identified earlier.
Before processing the deposit, confirm that the fare, cabin, promotion, and deposit still match what the client approved. Cruise pricing and availability can change quickly, so make sure the reservation you are building still reflects the option the client selected.
As you enter the booking, compare everything against the client’s written approval and the traveler information they provided. Make sure each traveler is assigned to the correct cabin and that the sailing, fare, promotion, deposit amount, and final payment date are accurate before completing the reservation.
Once the reservation is created, review the supplier confirmation immediately to make sure the payment was applied correctly and the completed booking matches what the client approved. Catching an error now is much easier than discovering it after the confirmation has been sent.
Travel insurance may already have been included in the original quote, but if the client has not purchased it or formally declined it, bring it up again before finalizing the booking.
Some travelers see travel insurance as an unnecessary add-on or assume the agent is offering it as a money grab. What they may not realize is how often accidents, illnesses, and unexpected problems happen before or during a trip. Travelers are often outside their normal routine, visiting unfamiliar places, and participating in activities they may not do at home.
There is also the risk of something happening before the trip even begins. A client may save for years to take a cruise, decide against insurance, and then face an illness, injury, family emergency, or other unexpected event that prevents them from traveling. Without coverage, they could lose thousands of dollars in nonrefundable trip costs. This is a heartbreaking situation for them and you.
This does not have to feel like a sales pitch. You might casually say,
“I always like to mention travel insurance again because things can happen before or during a trip. We have seen travelers become seriously ill, need to be airlifted off a ship, or end up receiving care at a hospital in another country. Those expenses can add up very quickly.”
Travel insurance may also help protect your commission when a covered cancellation occurs and the policy includes commission protection. That is another reason to make insurance part of your regular booking process rather than treating it as an optional afterthought.
You can also send the Why You Should Always Have Travel Insurance graphic available in DASH to reinforce the conversation. Do not interpret the policy or promise that a particular situation will be covered. Direct detailed coverage questions to the insurance provider.
If the client purchases insurance, save the confirmation with the booking records. If they decline coverage, International Vacations, Inc. policy requires them to complete a travel insurance waiver. If you don’t have one, there is one available in DASH. Keep the signed waiver with the rest of the client’s documentation.
Before you process any payment on a client’s behalf, make sure you have a completed credit card authorization. This is required by International Vacations, Inc. policy and should be part of your standard booking process every time.
The authorization should clearly show what the client is approving, including the supplier, payment amount, and purpose of the charge. Verbal approval, a text message, or a general “go ahead and use my card” is not enough. If you do not have your own credit card authorization form, one is available in DASH.
Remember that a separate authorization is required for each payment unless the original form includes a specific payment schedule with the dates and amounts the client has approved in advance. This applies to deposits, installment payments, final payments, and any other charge you process on the client’s behalf.
Always handle payment information according to International Vacations, Inc. policy and review the PCI Compliance Guide in DASH for instructions on collecting, storing, and protecting sensitive client information.
A credit card authorization does not guarantee that a chargeback will be decided in your favor, but it gives you important documentation showing what the client approved. You do not want to find yourself in a situation where you don’t have supporting documentation should an issue arise.
Once the reservation is confirmed, update your records while everything is still fresh. Enter the booking into IV Agent HQ right away so it is properly recorded and you do not forget to submit your commission. You already have the information in front of you, so there is no reason to put it off. Then update your CRM or client-management system and save all supporting documentation in a secure, easy-to-find location.
This is also the time to make sure the booking is set up to be tracked properly. Record important deadlines, add the next follow-up date, and move the client into the correct stage of your workflow. If the booking includes multiple cabins, separate payments, insurance, flights, hotels, transfers, or other components, make sure each piece is accounted for so nothing gets overlooked later.
Do not rely on your inbox or memory to tell you what still needs attention. A well-organized booking should make it easy to see what has been completed, what is still pending, and what needs to happen next.
When you properly document and track the booking from the beginning, you save yourself from searching through old emails later and reduce the chance of missing an important deadline or client request.
Before moving the reservation into your regular follow-up workflow, check whether anything requires attention soon after the deposit is made. Depending on the cruise line and booking, the client may need to create an online account, connect the reservation to an existing account, or complete another time-sensitive step.
Review the confirmation and supplier information for any deadlines that begin immediately after booking. There may be limited windows for selecting certain options, completing required forms, or taking advantage of benefits tied to the fare or promotion.
You do not need to plan the entire cruise at this point. The goal is to handle anything that cannot wait and make sure the remaining tasks are scheduled for the appropriate stage of your post-booking workflow.
Send the client a confirmation that clearly shows what was booked, the payment that was made, the remaining balance, and the final payment date. Always give the client a final payment deadline that is a few days earlier than the cruise line’s actual deadline. This gives both you and the client a little breathing room in case there are payment issues, processing delays, or last-minute problems. Ask the client to review every detail carefully, especially traveler names, dates of birth, sailing information, and cabin assignments. THIS IS VERY IMPORTANT!
The client should also review and acknowledge the applicable terms and conditions. Keep their written approval with the rest of the booking documentation. Your review is important, but the client should take responsibility for confirming that the reservation matches what they requested.
Let them know what to expect from you next and when they can expect to hear from you again. The client should understand that the booking is now moving into the next stage of your process.
Before you close the file for the day, create reminders for any upcoming deadlines and future client communications. A booking should never disappear into your inbox until final payment is due.
Processing a cruise booking involves much more than collecting a deposit and receiving a confirmation number. Every step helps protect the reservation, the client, and your business.
A repeatable workflow allows you to stay organized without depending on memory, even when you are managing several clients at once. The more consistently you follow your process, the easier it becomes to catch mistakes early and give every client the professional experience they expect and deserve.
Recap:
Your booking information has been received! Expect to be contacted by one of our travel gurus in the next 48 hours.
If this is an emergency trip, please call us at 800-727-0352.
Thank you for choosing International Vacations, Inc. We’ll be in touch!